52 Concepts to Add to Your Cognitive Toolkit - Conceptually

Understand the world and make better decisions using concepts from psychology, philosophy, economics and other disciplines, delivered straight to your inbox every Sunday.

 
 

Understand the world, make better decisions, or at least sound smart.

Learn a new cognitive tool every week - concepts from psychology, philosophy, economics and other disciplines delivered straight to your inbox each Sunday to reshape how you see the world.

 
 

About Conceptually

A year ago I published an article called 52 concepts to add to your cognitive toolkit, a collection of mental models that had changed my own view of the world and decision making. The reaction was unexpectedly strong -- quickly more than 80,000 readers enjoyed the post. That got me thinking: one of the hardest bits of making use of mental models is consistently applying them. Reading them all at once and hoping they stuck was a fool's errand, so I went back to the drawing board for a better solution, the result of which you see before you: Conceptually, a new cognitive tool for you to practice and incorporate into your life every week.

Why is this free?

Ideas costs nothing, but can change how we see the world. I hope this website does the same: costs me basically nothing, and can hopefully change how we all see the world. 

 

What you'll learn

 
Week 1: Signalling and Countersignalling Why do we spend so much on wedding rings, do springbok's jump in the air, and is college so expensive?

Week 1: Signalling and Countersignalling

Why do we spend so much on wedding rings, do springbok's jump in the air, and is college so expensive?

Week 2: Explore or Exploit? When should you try something new, or stick with what you already know and like?

Week 2: Explore or Exploit?

When should you try something new, or stick with what you already know and like?

 
 
Week 3:  Marginal Thinking How to think about the value of anything extra.

Week 3:  Marginal Thinking

How to think about the value of anything extra.

Week 4:  Dual Processing Theory How should we use our 2 systems of thought: gut-feeling, and rational thought?

Week 4:  Dual Processing Theory

How should we use our 2 systems of thought: gut-feeling, and rational thought?